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+158.56% Sales Growth

From a Single Main Image Optimization

Amazon main image optimization that turned traffic into revenue without increasing ad spend.

  • +144.89% Conversion Rate
  • +245.89% Click-ThroughRate
  • +158.56% Sales Growth
  • +231.47% Sales from Search

Results from Amazon Experiments over a 30-day test period

The Problem

The product was receiving consistent traffic, but performance stalled.

Click-through rate was low, and search-driven sales were underperforming despite solid rankings.

“What exactly comes with this?”

The original main image showed only the product frame. It failed to answer a critical buyer question immediately:

This uncertainty caused hesitation before the click and reduced conversion after it.

Our Hypothesis

Shoppers in this category prioritize clarity over minimalism.

If the main image clearly communicated:

  • What’s included
  • How the product is used
  • Why it’s a complete solution

Then CTR, conversion rate, and search performance would improve without touching ad spend.

The Creative Fix

Before

  • Product frame only
  • No context
  • No inclusion clarity

After

  • Product shown in use
  • “Hardware Included” callout
  • Visual confirmation of full kit contents

Same product. One strategic change. Clearer buyer expectations.

The Results

  • Conversion Rate: +144.89%
  • Sales Growth: +158.56%
  • Sales from Search: +231.47%

Amazon Experiments showed a 76% probability that Version B outperformed Version A, with measurable gains across conversion, units sold, and organic search sales.

Why This Worked

  • Reduced buyer friction before the click
  • Aligned visuals with buyer intent
  • Set accurate expectations, preventing hesitation and returns
  • Improved relevance signals for search traffic
  • Let PPC amplify a clearer message instead of compensating for confusion

The Bigger Insight

This wasn’t a design upgrade.
It was a conversion system fix.

When your main image answers the buyer’s top question instantly, every traffic source performs better:

  • Organic search converts higher
  • PPC waste drops
  • Revenue scales without increasing spend

This same framework was later applied across the brand’s catalog with similar improvements.

Your Traffic Isn’t the Problem. Your Creative Might Be.

We use data-backed creative testing to turn existing traffic into predictable sales growth.

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Built using Amazon Experiments and real buyer behavior insights.