$24,737 in Additional Revenue in 30 Days

From a Single Main Image Optimization

How conversion-focused creative improved CTR, CVR, and organic visibility for a pre-workout supplement without increasing ad spend.

• +$24,737 revenue in 30 days
• +18% CTR
• +16% CVR
• +5% organic sales from search
• +15% total revenue lift

The Situation

The brand came to us with a simple request:

“Our CTR is low. We want to update our main image.”

They were running a pre-workout supplement in a competitive category. Traffic was already coming in, but conversions were underperforming.

Paid traffic was not the problem.
Visibility was not the problem.

The issue was what the listing communicated at first glance.

What Was Holding the Listing Back

After reviewing search behavior and competitor listings, one pattern was immediately clear:

Buyers in this category care deeply about what’s inside the product, not just how the jar looks.

However, the original main image showed only a clean product jar.
It did not communicate ingredients, dosage strength, or value.

This created friction before the click even turned into a visit.

Low clarity = low CTR.
Low CTR = slower organic growth and wasted traffic.

The Insight That Changed Everything

Instead of redesigning for aesthetics, we redesigned for buyer psychology.

Our research showed that shoppers searching for pre-workout supplements wanted instant answers to one question:

“What am I getting in this formula?”

So we made that information impossible to miss.

What We Changed

• Rebuilt the main image to clearly communicate key ingredients and dosages
• Maintained Amazon compliance while increasing information density
• Designed for scan-ability at thumbnail size
• Optimized for search intent, not brand ego

This was not a redesign.
It was a conversion decision.

The Results After 30 Days

Expected sales without optimization (30 days):
$159,505

Sales after main image optimization:
$184,242

Additional revenue generated:
+$24,737

This increase came without increasing ad spend.

The only change was how clearly the product communicated its value before the click.

Why This Result Didn’t Stop at One Product

After seeing the performance lift, the brand rolled out the same conversion-driven approach across additional products in their catalog.

We saw similar patterns repeat:

• Higher CTR
• Better conversion efficiency
• Stronger organic traction

One optimized listing became a repeatable system.

The Real Lesson

This case study is not about a better image.

It’s about this principle:

Creative that removes buyer doubt before the click outperforms any traffic strategy.

PPC amplifies what your listing already communicates.
Creative determines whether that traffic converts.

Your Listing Might Be Getting Traffic
But Is It Answering the Right Questions?

If your product is getting impressions but not converting, the issue is rarely traffic.

It’s clarity.

Results vary by category, traffic quality, and competition. This case study reflects one real client outcome.